If the skin of  a few New York City residents seems to be shining a tad bit brighter, you’ve got Sheree Fletcher to thank. Last week the mother/wife and entrepreneur celebrated the retail launch of WHOOP ASH, her new skincare line, at Lower East Side beauty boutique, Georgia NYC.

Made with tough love, Whoop Ash was created as an organic and honest approach to body care to maximize and ensure overall health, wellness and appearance of the skin. With Spring just around the corner, who doesn’t want to show off radiant skin?

Sheree Fletcher for Whoop Ash from Renae Bluitt on Vimeo.

View pictures from the event after the break:

(L-R) Celebrity makeup artist, Sam Fine and Fletcher

(L-R) Talia Parkinson and Kiwan Anderson

(L-R) Traceye Smith and Fletcher

(L-R) Fletcher, Centric’s Mary Pryor and friend

Whoop Ash brand beauties

(L-R) Kiara Ellozy & Jodie Patterson of GEORGIA and Fletcher

(L-R) Fletcher and CentricTV.com contributor Renae Bluitt

Ready to get your ash whooped? Visit Georgia boutique or purchase online at www.WhoopAsh.com. If you want to follow Sheree Fletcher’s ash whoopin’ adventures, check out the brand on Twitter and Facebook.

TAGS: Georgia NY, Jodie Patterson, Kiara Ellozy, Kiwan Anderson, Mary Pryor, Renae Bluitt, Sam Fine, Sheree Fletcher, Talia Parkinson, Traceye Smith, Whoop Ash