Celebrities, consumers and beauty industry elite converged on the city of Atlanta for the national launch of African Pride’s “My Pride, My Way” campaign last week.

Held at the King Plow Arts Center, the event was hosted by model and Essence Magazine editor Toccara Jones; and actor Lance Gross. The festivities featured hair demonstrations, consultations and makeovers by style experts, and very special performances by spoken word artist Mshairi Uwezo and So So Def recording artist Dondria.

Also spotted in the crowd were actress Keshia Knight Pulliam of “The Cosby Show” fame and celebrity hairstylist Derek J.

CentricTV.com Contributer, Renae Bluitt | Photo Credit: OMG Booth

Check out photos after the break:

(L-R) – Keshia Knight Pulliam, Lance Gross, Toccara Jones and African Pride’s Charlene Bastien

So So Def’s Dondria Hits the High Notes

Real Housewives of Atlanta’s Derek J

“When it comes to hair, we write our own rules.”

Tocarra Strikes a Pose with the Sophisticate’s Black Hair

(L-R) Dondria and African Pride’s Charlene Bastien

African Pride’s national beauty campaign titled, “My Pride, My Way.” encourages women to write their own rules when it comes to their hair. Like the brand on Facebook and upload photos of two styles you’ve rocked for your chance to win a celebrity glam squad weekend in Atlanta, dinner with a surprise male celebrity and a year’s supply of African Pride’s Olive Miracle collection. To follow the “My Pride, My Way.” movement on Twitter click here.

Photo Credits: Vaughn Dabney

TAGS: African Pride, Charlene Bastien, Keshia Knight-Pulliam, LANCE GROSS, Renae Bluitt, Tocarra