In the early 90’s, you weren’t fly, if you weren’t in Karl Kani—from head to toe of course. Kani’s baggy street gear was the go-to for the hottest celebrities—Aaliyah, Tupac, Notorious B.I.G, Diddy (Puff Daddy at the time), and Nas among them.

The Brooklyn born designer—with no design background and little business experience—moved to Los Angeles to start what would become a multi-million dollar company (he made an estimated $22 million in sales his first year).

After over two decades in the business, the ‘Godfather of Urban Fashion’ is still producing clothing for men (Kani Jeans, Kani Big & Tall) and women (Kani Ladies, launched in 2001). But the 90’s will always be his shining glory.

The company’s first commercial:

Did you wear Karl Kani back in the day?

TAGS: Aaliyah, BROOKLYN, Fashion, Karl Kani, Nas, Notorious BIG, P. Diddy, Style Rewind, Tupac