(New York, NY) The New York launch of Caliche Rum at the swanky Whiskey Park, attracted an a-list crowd of celebs that included Russell Simmons, Taye Diggs, Estelle, Michael Michele, America’s Next Top Model winner, Danielle Evans; and supermodel, Cindy Crawford.

The super-premium white rum, created by hospitality/nightlife impresario Rande Gerber (husband of Cindy Crawford, pictured above L) and Roberto Serrallés, was officially introduce into the U.S. market in March 2012.

TAGS: Caliche Rum, Cindy Crawford, Danielle Evans, Estelle, Launch Parties, Michael Michele, New York City, Rande Gerber, Roberto Serrallés, Russell Simmons, TAYE DIGGS