Kelly Rowland was all smiles as she helped unveil the TW Steel’s Kelly Rowland “Special Edition” watch collection at The Standard Hotel in New York City. The Grammy Award winning singer, alongside the company’s CEO Jordy Cobelens, hosted the event which included a champagne toast and fireworks display.

“For me it’s amazing to finally share with everyone the watch designs we worked on together and to see everyone’s enthusiasm for them,” shared Rowland. “I simply love how they look, they’re both exciting and stylish which was my goal all along.”

Guests in attendance including model, Jessica White; singer, Adrienne Bailon; actress, Tika Sumpter; BET 106 & Park host, Rocsi Diaz; and celebrity blogger, Micah Jesse.

TAGS: Adrienne Bailon, Jessica White, Jordy Cobelens, Kelly Rowland, Micah Jesse, New York City, Rocsi Diaz, steel watches, The Standard, Tika Sumpter, TW Steel