MISCHO BEAUTY: INTERVIEW W/ KITIYA MISCHO KINGPublished by Renae Bluitt on Tuesday, April 13, 2010 at 8:36 am.
Kitiya Mischo King, known to many in the blogging world as “Mischo Beauty,” has been an industry insider for years. As a licensed cosmetologist, esthetician, makeup artist and former Vidal Sassoon & Elizabeth Arden Red Door employee, Kitiya Mischo King knows a thing or two about beauty. MischoBeauty.com is chock full of product reviews, Mischo Beauty Picks of the Month, and irresistible giveaways laced with priceless beauty tips like how to determine the perfect nail shape before your next manicure. Cozy up and enjoy as Kitiya sits down with Culture List to discuss all things beautiful!
How Mischo Beauty came to be…
I’m a small town girl from the Midwest who’s always had big dreams. I finished Spelman College with a degree in chemistry and I am now pursuing my true passion – beauty! My focus is on hair, skin, nails and makeup. I started blogging near the completion of cosmetology school (at the end of 2006) as a way of sharing my excitement and passion for beauty. The blog has been a huge success now I’m planning the launch of Mischo Beauty (salon, spa, mobile beauty services and haircare & skincare products), which will be followed by The Mischo Agency (representation of hairstylists, make-up artists, fashion stylists, and skin/nail care specialists), The Mischo Institute of Beauty (beauty institute) and The Mischo Book of Beauty, which will focus on haircare and skincare education.
How Mischo Beauty attracts advertisers…
Advertising is the crux of maintaining a successful blog. Here are my top five tips for attracting advertisers:
1. Identify your niche
2. Launch a well-designed blog
3. Update your blog frequently with only the best content
4. Prepare a media kit
5. Build a relationship with your audience
Kitiya’s advice to women who are hesitant to step outside of their self-made boundaries…
It took many years and a lot of courage to get to this point – and I’m so very thankful and blessed! After graduating from Spelman, being accepted into medical school and deciding not to attend, I went on to work professionally in technology consulting, marketing/advertising and for a television entertainment network. But, through it all, I was never fulfilled. Finally, I enrolled in and completed both cosmetology school and esthetics school, and started apprenticing in the top salons (Vidal Sassoon & Elizabeth Arden Red Door) in my area all while working a full-time job. And believe me, I still have lots of work ahead of me, but I’m ready and I welcome it!
If what you’re doing is truly your passion/dream, there’s no way you can ever give up. You must believe that only the sky is your limit!