Dallas-based Johnson Products Company (JPC) launched its new touch-up relaxer system and maintenance line, Ultra Care,™ at the “Discover the Beauty in You…Naturally!” media reception held in New York City at The Greene Space.

Editors and bloggers visited themed beauty bars—set up to articulate significant components of the product line—to learn about Ultra Care Moisture Blend Complex, the Ultra Care sustainability story, as well as more about JPC.

The evening’s presentation featured beauty/fashion and pop culture critic Michaela Angela Davis along with key executives from JPC who discussed the importance of Ultra Care™ to the marketplace as well as to the company.

“JPC is not new to being a pioneer in the multicultural hair care market.  We are reinventing the JPC and Ultra Sheen® brands and used the ‘Discover the Beauty in You…Naturally!’ media reception to tell our story and communicate the brand’s messaging in an interesting and unique way,” explained Renee Brown, JPC executive vice president.

Photo Credit: Regina Fleming Photography.

For additional information on JPC and Ultra Care,™ visit www.johnsonproducts.com.

TAGS: Johnson Products, Johnson Products Company, Michaela Angela Davis, Regina Fleming Photography, Renae Bluitt, Renee Brown, Ultra Care, Ultra Care Moisture Blend Complex